If you remember NAMM, you weren't really there
Tales from the National Association of Music Merchants' annual winter trade show
See if you can wrap your head around this: 1.2 million square feet stacked with guitars, basses, drums, horns, amps and every other piece of musical equipment that you might conceive. Now flood this space with 100,000 musicians and industry types and give them four days to have at it. Welcome to NAMM.
The signature event of the music industry is the annual winter trade show of the National Association of Music Merchants, held each January in balmy Anaheim, California— otherwise known as “NAMM”. Closed to the general public, the purpose of the show is to provide a central forum for music equipment companies to do business together over the course of four days. 1,600 companies convene from all across the globe, representing over 5,000 brands of instruments, stage lighting, cables, sheet music, switches, picks and tiny little widgets you didn’t know existed that fit onto musical instruments.