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Who the fuck are Ladybaby?

If you thought Babymetal were weird, you ain’t seen nothing yet.

“The three of us have solo careers here in Japan,” says Ladybaby frontman Ladybeard. “The girls are Japanese idols and I was in Japan with my solo career as a singer, doing metal covers of J-pop songs, and I’m also a pro-wrestler. We were approached by a company called Clearstone to advertise their products, which are Halloween costumes. The head of the company saw me on the front of a magazine, where I was wearing my bikini and flexing, and called me in for a meeting saying, ‘I’m going to put you in a pop group with two Japanese teenagers…’”

Oh, fair enough… hang on?! What?! We’ve seen some things here at Hammer, but, even after the headfuck success of Babymetal, Ladybaby are something else entirely: ostensibly a similar proposition to Babymetal, but only if you replaced Su-Metal with a giant, hulking, Australian wrestler roaring his nuts off while wearing a pretty dress and with his hair in pigtails. Even for us, this is a notch or two too far up the totem pole of wackiness. But, whatever the reason, Ladybaby have captured the internet’s imagination and are becoming one of the biggest talking points across all genres.

“I’m not sure anyone expected it to go this far,” laughs Ladybeard. “We thought that we’d be able to gain a bit of notoriety in the US from Clearstone’s PR, but we never thought we’d become this global phenomenon.”

But, despite his band’s burgeoning success, surely Ladybeard looks at himself in the mirror sometimes and thinks, ‘What the hell am I doing?’

“Ha ha! All the time, brother!” he laughs. “When I go onstage and I’m all dolled up, I do often go, ‘Hmm... this is a pretty unique path I’m walking down, isn’t it?’ Of course, but isn’t it nice to have the freedom for this kind of uniqueness in our scene?”


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