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Nearly a decade in, Asking Alexandria have brought heavy to the next generation

They've had lineup changes and setbacks, but over the last 10 years Asking Alexandria have become heavy music's brightest hope. Guitarist Ben Bruce looks back on their career so far


WHY DO YOU THINK ASKING ALEXANDRIA HAVE BUCKED THE TREND AND MANAGED TO BECOME A SUCCESSFUL, UK-BASED METAL BAND?

Ben Bruce (guitar): “Back in the day when we started and our debut album, Stand Up And Scream, came out, it offered something a lot of other bands weren’t offering. I notice bands coming through, even to this day, who are inspired by that sound.”

DID MOVING THE BAND TO THE STATES HELP?

“It was simply a numbers game when we started. All the guys in the band were like, ‘We should tour the UK a few times and get some shows under our belt and really build ourselves up at home.’ And I was like, ‘No, we shouldn’t do that. Let’s go to America where there’s more people to see our band.’ So that’s what we did and it worked out!”

WHAT HAS IT BEEN LIKE STEPPING FURTHER INTO THAT ‘BAND SPOKESPERSON’ ROLE SINCE SINGER DANNY WORSNOP LEFT?

“I was always a spokesman from the beginning anyway. I started the band and was always doing the press with Danny. If there were front covers, more often than not it was me and Danny on them.”


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