A Valentine's Day message from Avatar
Avatar frontman Johannes Eckerström on the true meaning of Valentine's Day
Love is in the air, folks – it's Valentine's Day! The holiday invented by card companies to shift units between Christmas and Easter. Hooray! And while it has become commonplace to shower your loved one with flowers, chocolates and reasonably-priced champagne every February 14, not everyone is buying into the gimmick.
Avatar ringmaster Johannes Eckerström knows full well the history behind the most romantic day of the year and has a special message for Romeos and Juliets everywhere. It turns out the greatest gift of all comes from within, quite literally.
Of course if you're a single and spending this year's Valentine's Day on the sofa wishing ill on all your friends, you can take solace in the fact that Johannes is a master at taking the piss and is probably on your side.