The New Testament: Black Veil Brides Believe Rock Will Rise Again
Is the age of the rock star done and dusted? Gene Simmons seems to think so. However, Black Veil Brides’ Andy Biersack isn’t worried. He’s convinced that rock will rise again.
What’s interesting about what Gene Simmons has said about the death of rock’n’roll is that he asked people to name three significant icons since the 70s. In the 80s and early 90s, record labels were flush with cash and they had some bands that broke, like Nirvana, but they were also still cleaning up on one-hit wonders from both outside and inside rock. That doesn’t happen so much anymore, but it has had an effect on rock making new stars, as there aren’t so many eyes on the genre without that constant stream of attention, which one-hit wonders help to create.
The biggest era for one-hit wonders was in the early 90s when rock was huge... “Do you sound kind of like Guns N’ Roses? Here! Have a record contract!” and so on. Rock imploded because nobody had any idea who to sign after that approach failed, and burgeoning genres – hip-hop especially – became more important and valid to kids. Hip-hop had one-hit wonders and then soon it had stars and they had the rebellion and danger of rock’n’roll. Rock didn’t die – it just lost its appeal over a 10-year period.