The Treatment have made their track The Devil available to stream and revealed how a YouTube trawl uncovered their singer Mitch Emms.
It’s taken from the British rock outfit’s upcoming third album Generation Me, released on March 18 via Frontiers Music Srl.
They’ve also issued a short film exploring the creation of Generation Me and how they recovered from the departure of previous singer Matt Jones.
He was replaced by Mitchel Emms, a contestant on TV talent show The Voice.
In the video, bassist Rick Newman says: “We lost our old singer. But we were not gonna stop, we were gonna find a new singer.
Drummer Dhani Mansworth adds: “To find a great classic rock singer, we didn’t think it was possible. It was hard enough finding our original singer.
“Finding Mitch was an absolute fluke. At 4am I went on YouTube and searched for UK rock singer. The first video that came up was Mitch’s The Voice audition, and as soon as he started singing I knew this was the guy.”
They sent him a message and when he turned up to audition, they knew within minutes he was the perfect fit.
The Treatment add: “He’s one of the greatest singer’s in the UK. He’s phenomenal. A complete nutcase, a total lunatic. But his voice is great and he’s fitted in great.”
Emms says he couldn’t be happier with his new role. He adds: “Being in The Treatment for me was a huge surprise. I had been propelled into a complete new situation with a great bunch of guys. Overall they’re an amazing band and being part of that is absolutely incredible.”
The Treatment released a video for Let It Begin last month. They launch a run of European tour dates in April.
THE TREATMENT 2016 TOUR DATES
Apr 23: Trezzo Frontiers Rock Festival, Italy
Apr 27: Norwich Waterfront, UK
Apr 29: Birmingham The Oobleck, UK
Apr 30: Cardiff Clwb Ifor Bach, UK
May 01: Sheffield Corporation, UK
May 02: Oxford O2 Academy 2, UK
May 04: Portsmouth Wedgewood Rooms, UK
May 05: Leeds The Key Club, UK
May 06: Wolverhampton Slade Rooms, UK
May 07: Stoke-On-Trent The Sugarmill, UK
May 09: Newcastle O2 Academy 2, UK
May 10: Glasgow Stereo, UK
May 11: Manchester Satan’s Hollow, UK
May 12: Nottingham Rescue Rooms, UK
May 13: London O2 Academy Islington, UK
May 14: Copenhagen Nordic Noise Festival, Denmark
