Hacktivist in low budget promo for Hate
View glimpse of day-to-day life of Hacktivist in video for their track Hate
Hacktivist have released a video for their track Hate.
The song is taken from the Milton Keynes band's debut album Outside The Box, released earlier this year.
The video was filmed by bassist Josh Gurner on a budget "of almost £10." It features the band members on their lunch breaks from their day jobs, giving a glimpse into their everyday lives.
Gurner says: "Lyrically, Hate deals with the phenomenon of the simmering jealousy that manifests itself as online bile when people see what they perceive as a glimpse of 'success.'
"I wanted to address that in the video, and also add a twist on the idea that we’re living in an age where people seem to get the majority of their entertainment from a stylised version of ‘reality', and even the most low-level 'famous' person exists publicly as a idealised version of themselves."
He adds: "The video shows a day-in-the-life of the members of Hacktivist, and highlights the duality of our lives as the touring musicians that people see on a stage, in a video or on an album cover, and the more mundane ‘real' lives that make up the majority of most band members' time.
"Hopefully anyone watching the video will see something they relate to, and maybe makes someone think twice before hating on blokes in bands who’re just doing stuff to add colour to their own existences.
"Also we hope it creates a more personal connection with fans of the band, and maybe instills in them a feeling that they could follow their passion too, as we’re all just regular people at the end of the day”.
Hacktivist are on a UK tour with Issues and perform at this year's Reading and Leeds festivals.
Hacktivist tour dates 2016
May 24: Cardiff Y Plas, UK
May 25: London Koko, UK
May 26: Manchester Ritz, UK
May 27: Glasgow Garage, UK
Jun 01: Antwerp Trix, Belgium
Jun 02: Amsterdam Melkweg, Netherlands
Aug 26: Reading Festival, UK
Aug 27: Leeds Festival, UK