Gone Is Gone reveal creepy Echolocation video

A still from the video
A still from the video

Gone Is Gone have released a creepy video for their song Echolocation.

It’s the title track from the band featuring Mastodon singer and bassist Troy Sanders, At The Drive-In drummer Tony Hajjar, Queens Of The Stone Age guitarist Troy Van Leeuwen and guitarist and keyboardist Mike Zarin’s debut album which arrived in January via Rise Records.

Sanders says of the bizarre promo: “The video is inspired by Gibsonton, Florida – the famous wintering and retirement home of traveling sideshow carnies.

“That’s the backdrop for this cautionary tale about two punks out on an adventure ride. Through a series of events, the mischievous energy they exert returns full circle, eventually leading to their own demise.”

The video was written, produced, directed and edited by Newmerica Media – and the company’s director Bryan Bankovich gives more information on the shoot.

He says: “Troy came up with the initial concept – then we met with him for deviled eggs and whiskey to refine his vision. We had so many talented people working together to make this epic concept come to life.

“Production designer and art director Shane Morton and his team were instrumental in making this video a reality. He was in charge of all the ridiculous props, SFX and creatures you see on screen.

“And fun fact – Troy’s two kids and wife are characters in the video, playing the wolf boy, orphan girl, and soothsayer, respectively.”

Gone Is Gone previously released a video for album track Dublin.

Introducing Mastodon-meets-QOTSA supergroup Gone Is Gone

Gone Is Gone - Echolocation album review

Scott Munro
Louder e-commerce editor

Scott has spent 35 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving to the e-commerce team in 2020. Scott keeps Louder’s buyer’s guides up to date, writes about the best deals for music fans, keeps on top of the latest tech releases and reviews headphones, speakers, earplugs and more. Over the last 10 years, Scott has written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, the Sunday Mirror, Daily Record and The Herald newspapers, covering everything from daily news and weekly features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.